BRANDING;-
Building brand awareness for companies,
when done correctly can deliver fast results. This is not a process however
that happens overnight.
One
of the biggest challenges that companies face is feeling overwhelmed and not
knowing where to begin. Digital Marketing Stream works closely with companies
in developing a digital plan that is customized based on a digital audit,
industry research and analysis. We specialize in helping companies grow their
brand using web design, social media account design, content management, lead
generation and more. We design plans for businesses based on where they are in
the transformation process.
Developing
a strong brand and being consistent with its delivery is the foundation upon
which successful companies are built. Our branding experts can help you build
that bridge and baseline. We will help identify what makes you stand out from
your competition, define who you want to be, and most importantly what it is
your target audience wants.
There
are a lot of misconceptions about what branding is, whether it be personal or
business branding. Rather than identifying most misconceptions found on the
internet, it seems to make more sense to identify what a brand is not.
A brand
is not:
- Your Services
- Your Products
- Your Logo
- Your Tagline
- Your Website
Here is the simplest way Digital Marketing Stream defines brand.
Branding is about the promise of a distinguishable and memorable experience. It
is about creating an expectation and delivering consistency every time anyone
comes in contact with your brand whether it is how your website functions, how
you communicate, how your office looks, how your product and services perform,
as well as your customer service and relationship management process.
Social
Media Marketing(SMM);-
Below is some information about the networks:
Twitter:
Twitter pages tend to be #1 for website
traffic, and the #1 fastest growing network for most companies.
Facebook:
When managing
Facebook pages, we focus on producing high-quality engaging content and
adding relevant hashtags to spread your content
further. Facebook unfortunately only shows your content to less than
5% of your fan base because they want you to pay them extra to promote your
content. We do not typically recommend investing more in Facebook. We suggest
that you post content here to keep your page active and put more emphasis on
other social media platforms. This is our opinion.
LinkedIn Personal Page:
This is the best
place for making more professional business related connections, with
decision makers at companies. We use LinkedIn for connecting you with potential
partners or anyone that you would like to do business with. We can help you increase
your network very quickly, and get conversations started with new prospects.
Instagram:
This platform is
currently the fastest growing social network a can be used as a great branding
tool and for audience growth. We offer high-quality custom designed image
creation with your logo added to each image in a very nice professional looking
way. Then we send the images to our copywriter to create custom updates with
hashtags for each image. We also have a good way to increase your followers
using the same strategy that we use for Twitter, and we can connect you will a
large audience each day which will result in rapid account growth.
Pinterest:
An important network
for you mostly because of the female user base and the ability to
drive website traffic. Pinterest is currently made up of more than 80% females
and a good opportunity to reach a female based target audience on a regular
basis.
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