BRANDING AND SOCIAL MEDIA MARKETING(SMM)

BRANDING;-

Building brand awareness for companies, when done correctly can deliver fast results. This is not a process however that happens overnight.

One of the biggest challenges that companies face is feeling overwhelmed and not knowing where to begin. Digital Marketing Stream works closely with companies in developing a digital plan that is customized based on a digital audit, industry research and analysis. We specialize in helping companies grow their brand using web design, social media account design, content management, lead generation and more. We design plans for businesses based on where they are in the transformation process.

Developing a strong brand and being consistent with its delivery is the foundation upon which successful companies are built. Our branding experts can help you build that bridge and baseline. We will help identify what makes you stand out from your competition, define who you want to be, and most importantly what it is your target audience wants.

There are a lot of misconceptions about what branding is, whether it be personal or business branding. Rather than identifying most misconceptions found on the internet, it seems to make more sense to identify what a brand is not.

A brand is not:

•   Your Services
•   Your Products
•  Your Logo
•   Your Tagline
•  Your Website

 Although these things can be considered expressions of your company, they are not your brand.

Here is the simplest way Digital Marketing Stream defines brand. Branding is about the promise of a distinguishable and memorable experience. It is about creating an expectation and delivering consistency every time anyone comes in contact with your brand whether it is how your website functions, how you communicate, how your office looks, how your product and services perform, as well as your customer service and relationship management process.

Social Media Marketing(SMM);-

Below is some information about the networks:

Twitter: 

Twitter pages tend to be #1 for website traffic, and the #1 fastest growing network for most companies.

Facebook: 

When managing Facebook pages, we focus on producing high-quality engaging content and adding relevant hashtags to spread your content further. Facebook unfortunately only shows your content to less than 5% of your fan base because they want you to pay them extra to promote your content. We do not typically recommend investing more in Facebook. We suggest that you post content here to keep your page active and put more emphasis on other social media platforms. This is our opinion.

LinkedIn Personal Page: 

This is the best place for making more professional business related connections, with decision makers at companies. We use LinkedIn for connecting you with potential partners or anyone that you would like to do business with. We can help you increase your network very quickly, and get conversations started with new prospects.

Instagram:

 This platform is currently the fastest growing social network a can be used as a great branding tool and for audience growth. We offer high-quality custom designed image creation with your logo added to each image in a very nice professional looking way. Then we send the images to our copywriter to create custom updates with hashtags for each image. We also have a good way to increase your followers using the same strategy that we use for Twitter, and we can connect you will a large audience each day which will result in rapid account growth.

Pinterest: 

An important network for you mostly because of the female user base and the ability to drive website traffic. Pinterest is currently made up of more than 80% females and a good opportunity to reach a female based target audience on a regular basis.

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Advertising Agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.

Typical ad agency clients include businesses and corporations,non-profit organizations and private agencies. Agencies may be hired to produce television commercials, radio commercials, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.

dies show that successful advertising agencies tend to have a shared sense of purpose with their clients through collaboration. This includes a common set of client objectives where agencies feel a shared sense of ownership of the strategic process. Successful advertisements start with clients building a good relationship with the agencies and work together to figure out what their objectives are. Clients must trust the agencies to do their jobs correctly and accordingly with the resources they have provided. Breakdowns in relationships were more likely to occur when agencies felt undermined, subjugated or even feel they don’t have an equal status. Traditionally advertising agencies tend to be in a position to take the lead on projects  but results are best when there is a more collaborative relationship.

Stronger collaboration happens in situations where a personal chemistry has been established between both parties. Finding out similar likes and dislikes, points of view and even hobbies and passions. Personal chemistry builds with the length of the client relationship, frequency of meetings, and how far mutual respect goes between parties. This was one trait that advertising agencies were perceived to not always have. It was suggested that on occasions media planners and researchers were more closely involved in the project because of their personal relationships with their clients.Successful strategic planning is best when both parties are involved due to the bond between sides by understanding each other's views and mindset.

Involved advertising account planners are seen to contribute towards successful agency client collaboration. Planners of advertising agencies tend to be capable of creating a very powerful, trusting relationship with their clients because they were seen as intellectual prowess, seniority and have empathy in the creative process.

Agencies

All advertising agencies are called that because they are acting as agents for their principals which were the media. They were then, and are now, paid by the media to sell advertising space to clients. Originally, in the 18th century, and the first half of the 19th, advertising agencies made all of their income from commissions paid by the media for selling space to the client

Although it is still the case that the majority of their income comes from the media, in the middle of the 19th century, agencies began to offer additional services which they sold directly to the client. Services such as writing the text of the advertisement.

Agencies believe there is only one rule for advertising to be effective: "it has to be creative.” Even more than the visual presentation or wording, most agencies seek innovative ways to pass on the message to consumers. Success comes when agencies are able to be creative enough to break through the targets’ mindset and ignite a brand relationship. Advertising agencies can either play it safe and risk losing the marketing war or can try to constantly come up with fresh ideas.

Creativity

Use of creativity by agencies is "unexpected" because so much advertising today is expected. This will capture the attention of audiences, therefore the message is more likely to get through. There have been many advertisements that have surprised audiences because it was not normal for them to see that in an advertisement of that nature. The best use of creativity is when the agencies make consumers think about the product or brand. The type of creativity is distinctive communication which is breaking through the clutter.

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About Annuncio International Advertising Agency

Annuncio International Advertising Agency 

Annuncio International Advertising Agency based in Cochin,Kerala is one of the pioneer Advertising agency in Kerala with More than 20 years of experience in customer handling.We have a high dedication team to deliver all customer needs in the specific timeline.

Annuncio International Advertising Agency offers all kinds of Adverting Techniques to fulfill customer satisfaction. Today technology has rapid growth and Annuncio International Advertising Agency is also grown with the most modern technology and hence we know exactly what is current technology demands to our customer.

Annuncio International Advertising Agency offers all branding promotions to our customers and it includes branding Of products and services,online Marketing,TV and radio Advertisements,Newspaper,Phone Adverting,Photography and so on with all customization according to our customers.We also offers Graphic design,web design, mobile app development, 2D/3D Animation,outdoor publicity and much more for our customers to increase there business with affordable cost.

Branding:

Branding is the key to the success of a company.If we are using the correct branding techniques to our product and services then success will also come along with that. 

Annuncio International Advertising Agency offers all kinds of branding methods to promote our customer products and services.We have a clear plan and strategy method to promote the customer products and services so that they can have a clear idea about there products and services.

Online Marketing: 

Today Marketing has grown to the next level and online marketing is the current trend and it includes Social media marketing,digital marketing with 

Facebook,twitter,LinkedIn,you tube and so on. Annuncio International Advertising Agency offers all kinds of online marketing which helps customers to be more digital and thus the business of a company increases rapidly. Today's Technology demands more digital rather than traditional way of method and there Annuncio International Advertising Agency comes with the correct online marketing approach to our customers.

TV and radio Advertising:

we can promote our products and services through television and radio through advertisements. Media has come to an important part of everyone's life and hence media marketing has so important on these days,Annuncio International Advertising Agency offers all media advertisements to our customers to promote there products and services in all aspects.

Newspaper Advertising:

Newspaper is another media advertising technique to promote services and products of a company.Today we have online newspaper and everything is updating with in seconds. Annuncio International Advertising Agency is a giving all types of Newspaper advertising to there customers.

In addition to branding Annuncio International Advertising Agency offers other services 

such as:

Webdesign: 

Annuncio International Advertising Agency has a very skillful web designers to customize all our customer requirements for there website.As a result we can deliverer high quantity website with all modern technologies available today.

Graphic design: 

Graphic design is another part where Annuncio International Advertising Agency is so specialized.We have very good graphic designers to design the various services to our customers such as brochures,cards,and so on with high quality and less affordable price.

Mobile app development: 

Annuncio International Advertising Agency offers Mobile app development to there customers.And it includes all steps such as

design,development,testing,deployment and management of apps.we offer all customization of the application according to our customers with specific timeline.

2D/3D Animation:

Annuncio International Advertising Agency  has very good skilled animators who works with latest animation software such as Maya,3D Studio and so on.

we offer all animation technuquies to our customers such as morphing,twining,anime and so on

Outdoor publicity: 

Annuncio International Advertising Agency offers all outdoor publicity methods such as LED Displays,banners,road signals and many more as customer requirements.we have very much experienced team to work along with customer satifaction

Photography:

Annuncio International Advertising Agency offers phography adverstment also which is very essential in today's business.

In addition to this,Annuncio International Advertising Agency provides ON JOB INTERNSHIP TRAINING to Web designing,Graphic designing and Digital Marketing with Live projects experience. Training with Live projects helps candidate to acquire for creativity and help them to achieve there dreams.We also offer 100% Job Guarantee also to our candidates.

For more information visit our website: www.annunciointl.com

Benefits of SEO for Business

1. The Results are Low Cost (In Comparison to Ad words and PPC)

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

2. Definite Increase in Traffic

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

Interested in doubling your traffic with a few simple changes? Let us E-mail you one of our free custom SEO reports. Its 100% Free, just tell us your URL and we’ll reply with your free report!

3. Higher Brand Credibility, People Trust Google

People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.

4. Better ROI (Return on Investment) Than Normal Ads

When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.

5. Your Competitors Are Doing It

SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.

6. Take Your Business to the Next Level

SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

7.250 Million Websites on the Web, SEO Makes You Stand Out

There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

8. 60% Of Clicks Go to the First Result

This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.

9. You’ll Have Access to Data

What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.

10. The Results are Permanent

Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.

Can You Do Your Own SEO?

Of course. Anyone that says otherwise isn’t being truthful. We provide Free SEO Reports so you can start increasing your rankings yourself. Our reports are 10-20 pages long and have dozens of actionable tips so you can do your own SEO. Search engine optimization has many benefits, but we know it can be costly at first. If you’re not ready to let an agency handle your SEO, then let us help you out for free. Let us E-mail you a free report, watch how fast your rankings increase. Once your traffic and profits goes up, give us a call and we can show you what professional SEO can do.

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ABOUT SEO

Search Engine Optimization is a process of maximizing the number of visitors to a particular Website. There are mainly two types of optimization On page Optimization and Off page Optimization. On page, optimization means working on the website, for example, make a change in the content of the website. and Off page Optimization means working outside the website, for example sharing a webpage through Social Medias.

A Webmaster means the man who controls the website.

There are Three types of seo,

• White Hat SEO
• Black Hat SEO 
• Gray Hat SEO 
• White Hat SEO

White hat seo means a man who do this optimization work in an ethical way.

• Black Hat SEO

Black hat seo means a man who do his work by breaking the ethics. Keyword stuffing is a black hat seo  it means stuffing keywords to unwanted places. Keyword meta tag is a way that helps in ranking our webpage. But google stop this on 2009 September 21 because of the overuses. 

  You may also read my previews post about Annuncio International Advertising 

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